Maximising marketing resources and responding to the challenge of generating demand and managing leads are long-standing issues for marketers. The larger and more complex your business, the greater the need for coordinating and controlling strategy, technology and people effectively. Enter the demand center.
A B2B demand center is a centralised resource bringing shared marketing services, expertise and resources together in one location. While a demand center may be a relatively new concept, its fast adoption by large-scale global companies shows it as a principal organisational driver for repeatable, consistent and scalable demand generation.